Last updated on: August 14th, 2017

Privacy Policy


Formula X is committed to respecting your privacy and protecting your personal information.

This policy explains how we use the information we collect about you and the procedures that we have in place to safeguard your privacy when you place an order and whilst you use the website.

We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998).

When you place an order with Formula X either over the phone or via the website, we need to know your name, delivery address, credit or debit card number and expiry date, email address and telephone number. This information allows us to fulfil your order and notify you of the status of your order.

If you subscribe to our mailing lists, you will be asked to specify your preferred method of being kept informed by us. We may also ask you to give us optional contact information, for example your mobile number and demographic information like your age.

We use your information for the purpose of providing you with relevant information about promotional offers available directly from us and from our retail.

We would like to send you information about new products and other events or features of our website which we think may be of interest to you and for related marketing purposes.

You may choose to start (opt in) or stop (opt out) receiving this information at any time. You can amend or remove your preferences by clicking on the unsubscribe link at the bottom of your emails and following the instructions provided. Or if you wish by contacting our customer services here.

Which Means

We will not share or sell your personal information that you provide to us when ordering for the purposes of advertising. We may send you promotional emails from time to time that you can opt out of at any time.

Non-disclosure to third parties

Unless we have your expressed consent, we will only disclose your personal data to third parties if this is required for the purpose of completing your transaction with us. We use your information only as set out in this Policy and will not sell, rent or pass your information on to others for marketing purposes without your express consent. We may release account information where we believe in good faith that this release is reasonably necessary to comply with the law.

Which Means

Your personal contact information may be passed on to relevant services such as our shipping company to allow them to delivery your order promptly.

Your Consent

By submitting your information and using our website, you consent to the collection, storage and processing of your personal information by us in the manner set out in this Policy. If we change our Privacy Policy we will post the changes on this website so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it. We will also email you should we make any changes to give you a chance to ask us not to use your information in that way.

Which Means

The personal information you submit to our site will be stored for the purposes of easier future ordering.

How Secure Is My Information That Is Stored On Your Website?

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. We reveal only the last five digits of your credit card number when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing. It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when finished using a shared computer.

Which Means

We use the latest in secure technology & never store unencrypted credit card numbers or passwords.


Formula X uses cookies on our website. By using the Service, you consent to the use of cookies.

Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies.

What are cookies?

Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third party to recognise you and make your next visit easier and the Service more useful to you. Cookies can be “persistent” or “session” cookies.

How Formula X uses cookies

When you use and access the Service, we may place a number of cookies files in your web browser.

We use cookies for the following purposes: to enable certain functions of the Service, to provide analytics, to store your preferences, to enable advertisements delivery, including behavioral advertising.

We use both session and persistent cookies on the Service and we use different types of cookies to run the Service:

  • Essential cookies. We may use essential cookies to authenticate users and prevent fraudulent use of user accounts.
  • For the full disclosure section, including all types of cookies (from essentials to advertising cookies).

Third party cookies

In addition to our own cookies, we may also use various third parties cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on.

What are your choices regarding cookies?

If you would like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

Where can you find more information about cookies?
You can learn more about cookies and the following third party websites:

  • All About Cookies:
  • Network Advertising Initiative:

Which Means

We use cookies to allow you to login & use our website & it’s features. We also use cookies for analysing our visitors to allow us to improve our services.